Overhead is a business-explainer brand publishing to YouTube, TikTok and Instagram. Research, scripting, rendering and scheduling are executed by an AI pipeline — one 9:16 master per day, re-captioned per platform, staggered to each network's peak window.
Hooks are chosen on data, not taste. vidIQ scores candidate titles and search volume sets the angle; a 32-agent adversarial pass fact-checks every claim — estimates get flagged as estimates before they reach a script.
Each episode ships as a launch kit: hook-first outline, verified fact sheet, a myths-to-avoid list, and a 14-clip calendar mapped to source timestamps — the long-form and every Short are cut from one script.
Descript cuts the master; Python renders stat cards and thumbnails from the versioned "Loud Clarity" brand kit. 1080×1920, voiceover from frame 1, word-by-word captions held inside the middle 60% safe zone.
A single MCP run re-publishes 14 compositions, ingests the MP4s into Postiz, and creates 42 scheduled posts — one per platform per clip, staggered to fixed daily slots, then verified over the REST API.
Captions are rewritten per platform, never pasted. Funnels stay platform-correct — pinned comment + end screen on YouTube, bio links on TikTok and Instagram — and every CTA targets that network's ranking signal.
Real clips, captions and slots from the Ep. 01 run. Pick a clip, queue it to all three platforms.
Every title is tested in vidIQ before production. The lane stays fixed — mixing 3+ topics costs ≈45% of reach, so Overhead doesn't.
A 32-agent research pass attacks every claim. Third-party estimates are labeled as estimates; a myths-to-avoid list ships inside each script.
Thumbnails and stat cards are rendered deterministically in Python from a versioned brand kit — palette, type, safe zones. No hand-made one-offs.
Three rewrites per clip, never one paste. Each CTA targets the network's actual ranking signal: pinned funnels, clean loops, saves and sends.
Fixed daily slots per platform — 12:00p YT, 3:30p TikTok, 7:00p IG (ET) — with a Thursday finance-peak exception. Never the same timestamp twice.
Watermarks stripped, banned tags filtered, competitor platforms never named — a single flagged tag can cut reach by ~90%.
The $1.50 hot dog is bait. The real product is the $65 membership — ~$5.3B a year in fees, renewing at ~92%.
Not a grocery store — a private-label brand wearing one as a costume. ~4,000 SKUs vs a normal grocer's ~31,795.